No 17, Milnthorpe
The Foyer, Kendal
LBN member Sarah Eden will be delivering the following talk:How to Develop a Marketing Strategy to Grow Your Business
Sarah Eden from Tangible Marketing will take you through the key steps to put your strategy and plan together. Sarah specialises in helping small business to transform through strategic thinking. She has over 25 years’ experience in marketing across many sectors.
The very word strategy tends to strike fear into people! There’s almost always something better to do than develop your marketing strategy and plan. It’s so much easier to dive straight into doing your marketing rather than thinking too much about it!
Some of the benefits to your business of having a marketing strategy and plan:
- A clear advantage over your competition
- Marketing messages that get better results
- Defined target audiences to aim your marketing at
- Use of right marketing methods
- An action plan to get the results you want
- In summary – increased marketing effectiveness
- More customers
- Brand loyalty
- Positive publicity
- Improved staff motivation
- More profit
This workshop is aimed at leaders and managers of small businesses who are interested in achieving these benefits by addressing the ‘triple bottom line’ of people, planet and profit. The concept might be totally new to the business or the company may have dipped their toes into aspects of CSR, perhaps without even realising it. Links with the local community and charities, reducing energy use or sourcing locally and ethically can all form part of a CSR strategy. By the end of the talk will know what kind of CSR strategy will work for their business and will have an action plan for taking their ideas forward to improve their bottom line.
Case studies showing how CSR can help small businesses will feature in the talk.
With Natalie Hailey of Hot Content
Thursday, January 18th 2018
10am to 12pm (followed by lunch)
Longlands Hotel, Crooklands
For most people, search engine optimisation seems complex, technical and, quite frankly, terrifying.
All SEO is, is a way to make sure more of the RIGHT people find your website.
Every single business today needs to have an online presence and, so long as Google and other search engines exist, having a visible website is an essential part of this.
This workshop is for you if:
- The mere mention of the words ‘search engine optimisation’ strikes fear into your heart
- You know you need more people to see your website but you don’t know how to make that happen
- Your website is not on page 1 of Google
- You want to improve the performance of your website
- You want to be able to learn the basic techniques to optimise your website pages without relying on your web developer
This workshop will give you the toolkit and confidence you need to take control of your website’s SEO and start driving relevant and quality traffic to your website.
Sell the Difference – Nothing happens until something is sold!
Thursday, October 19th, 7pm – 9.30pm
The Eagle & Child Pub, Staveley
In this workshop, Mary Rose Selman will help us explore how we feel about sales in general and how we overcome the “pushy salesperson” spectre that haunts us, or our sales teams!
Learn some simple facts about sales skills and understand that most people like to buy, but they don’t like to be sold.
Connect confidently with your business plan, be it sales of product or a service using the Selling Circle.
Mary Rose will help us identify what makes us different and thus stand out in the market place and find our unique sales style.
The Mercury Model with Helyn Connerr
Thursday, November 16th, 10am – 12pm
Helyn’s presentation will introduce the Mercury Model with its focus on mental individuality.The truth is that we are all wired differently; we think and learn differently, we communicate differently, and if we miss this point we can totally miss each other too.
The Mercury Model can improve learning and kick-start mutually respectful communications with people of all ages, genders and cultures, on any topic, in any situation – from classrooms and living rooms, to boardrooms and bar rooms.
The morning will be personal, active, participatory and fun. You will never think about your mind in the same way again
About Helyn Connerr
A long-term member of LBN, Helyn Connerr, MSc, is no stranger to original research. She works at the interface of hard and soft science, mythic and archetypal themes, ancient astrological principles and the New Physics. The Mercury Model and Helyn’s two books (Learning Without Tears and Fish Can’t Climb Trees) are innovations from an unexpected direction
Design Thinking Workshop with Claire Steele
Thursday, September 21st, 10 – 12pm
The Beetham Corn Mill
A big thanks to Claire Steele from Lil’ Creative Studio for running her second ‘Design Thinking’ Workshop.
In June Claire led us to explore the problem solving method of ‘Design Thinking’ by directing us to make chairs from pipe cleaners and play dough. In today’s meeting Claire showed us how to apply ‘Design Thinking’ directly to problems, issues or strategies in our business.
Feedback from the meeting has been fantastic. People enjoyed the collaborative group work when brainstorming ideas, and the application of them – as they say two heads are better than one! We also found other people are helpful bringing fresh light to old ideas, and turning them into a solution. Well done everyone. We hope you have walked away with a positive attitude to tackling problems at work.
It was a wonderful meeting – made all the more cosy by the fire which helped us all dry out from that rain! And the delicious cakes from Ginger Bakers.
Thursday, July 13th, 7pm – 9.00pm
Unsworth Yard Brewery, Cartmel
Join us for an evening of summer sizzle on Thursday the 13th of July (7pm to 9pm) at the Unsworth Yard Brewery in Cartmel. On arrival, there will be a glass of fizzy, which will be followed by wine tasting accompanied by nibbles: cheese, olives, bread and savoury pastries. There will also be the opportunity to have a tour of the brewery and a look round the wine shop next door, before finishing off with a cocktail or mocktail!
Thursday, June 15th, 10am – 12pm
Quaker Tapestry, Kendal
Design Thinking Workshop
— Steve Jobs
With this workshop I will give you an insight into the mind of a designer, show you how we approach every project, and demonstrate how you can use ‘Design Thinking’ for your business.Design Thinking is a problem solving technique, used by designers, to find the best outcome for every client. It is a creative, solution based, action focused mindset; and draws upon logic, imagination, intuition and reasoning to explore the possibilities of what could be.
Design Thinking is also fun – so this is a hands-on workshop to demonstrate the methodology, and give you an understanding of how it works. We will be drawing and making things – but no creative skills are required!!! This is a workshop about Creative ‘Thinking’.
There will be a follow up session in our September meeting, Thursday 21st where I will ask you to bring in problems faced by your business, and as a group we will use Design Thinking to find a solution.
Thursday, May 18th, 7pm – 9pm
Crooklands Hotel, near KendalWe are holding our AGM on the Thursday the 18th May at 7pm, at the Crooklands Hotel, near Kendal. Our speakers after the AGM will be Jenny Pack and Fiona Atkinson from the Women’s Equality Party. (Please note this is not a political party, Jenny and Fiona will be talking about woman in society and their role in business).Some information as to what to expect on the night from Jenny and Fiona:“It was all that Sandi Toksvig’s fault – brilliantly talking away about the new party she and journalist Catherine Mayer were launching. The next thing my friend Jenny and I knew, we were the proud ‘owners’ of the Kendal and Lakes branch of the Women’s Equality Party. Having met at work, we had supported each other through the highs and lows of being career women. But given the 30 year age gap between us it was depressing to realise that while progress has been made, many of her problems had been mine. Sadly progress is not the same as equality. Despite women being 51% of the population only 29 % of MPs, 25 % of judges and 24% of FTSE 100 directors are women.WE are (is) a non-partisan party – our policies go beyond the usual left-wing/right wing polarities – and the only one who would like to put itself out of business! We look forward to running a workshop with a business focus at your next meeting to share perspectives on equality.”Representatives from our chosen charity Springfield are also going to give us a short talk about what they do.We think it will be an interesting and enjoyable evening and there will be tea, coffee and cakes as well as the opportunity to network with members and guests. we look forward to seeing you there!
Thursday 27th April – 10am till 12pm
Venue – TBC
‘Meet the Member’
Back by popular demand some of our members are taking part in a ‘Meet the Member’ session. Our members this time round will be:
Janine John – Blooming Good Communications
Pam Grant – Little Studio
Carole Greenland – Safe Space Consultations
Thursday the 16th March – 7pm – 9pm
Whoop Hall, Kirby Lonsdale
Join us in March for an inspirational talk by Lee Dancy, Managing Director of Barking Mad Ltd.
Lee Dancy, multi-award winning franchisor will share with you her franchising journey from kitchen table to Plc. She passionately believes in encouraging women into business and inspiring young entrepreneurs to do something they feel passionately about. Lee’s motto is Business doesn’t have to be boring!
LBN member Alison Quigley, owner operator of Barking Mad South Lakes will talk about the service she offers locally. She says ‘we receive fantastic feedback which is undoubtedly the result of our belief in developing a personal relationship with our customers, their dogs and a fantastic host community.’
Additionally to this, Clare Malley Photography has worked with Barking Mad and will talk about her photography business. Clare specialises in portraits of horses, dogs and people, made into beautiful archival-quality wall art and albums. She will talk about her journey to where she is now – the highs and lows – and how much she loves her work.
Thursday the 16th February – 10am to 12pm
Beech Hill Hotel
Work-Life Balance – what does it mean to you? A stressful juggling act, especially for women who run their own businesses? Being pulled in two different directions, and finding it hard to manage both productively? A more effective approach would be to create an integrated life, where each aspect of it – work, family, friendships, hobbies and interests – support each other in order to enhance our whole experience of living well.Join me in a workshop that will explore what’s important to us both inside and outside work, and how being aligned with our core values can bring us authentic success. We’ll also consider how investing in our physical and emotional health makes sound business sense, in order to boost energy and personal motivation.
We’ll focus on five simple ways to well-being – a set of evidence-based actions researched and developed by the New Economics Foundation – that will help recharge our batteries.
You’ll go away with a positive action plan to build on your strengths, address any areas you’re currently neglecting, and to act as a reminder that you and your unique talents are worth nurturing!
Thursday 19th January – 10am to 12pm
Speaker – Sam Ashdown
At No 17. Restaurant, Milnthorpe
Join us in January for an inspirational talk by Sam Ashdown, owner of Home Truths.
Sam will share with you some great tips on how to make Social Media
work more effectively for your business.
The meeting will take place at No 17 Restaurant in Milnthorpe, which is renowned for its fine food and for been a contemporary style eatery with a relaxed and welcoming atmosphere.
For those who would like to stay on afterwards for lunch the chef has put together a special menu for us with a choice between 3 main courses at the cost of £10 per person (payable in cash on the day). There will also be the option to have tea/coffee or a sweet afterwards if you wish.