The Foyer, Kendal
LBN member Sarah Eden will be delivering the following talk:How to Develop a Marketing Strategy to Grow Your Business
Sarah Eden from Tangible Marketing will take you through the key steps to put your strategy and plan together. Sarah specialises in helping small business to transform through strategic thinking. She has over 25 years’ experience in marketing across many sectors.
The very word strategy tends to strike fear into people! There’s almost always something better to do than develop your marketing strategy and plan. It’s so much easier to dive straight into doing your marketing rather than thinking too much about it!
Some of the benefits to your business of having a marketing strategy and plan:
- A clear advantage over your competition
- Marketing messages that get better results
- Defined target audiences to aim your marketing at
- Use of right marketing methods
- An action plan to get the results you want
- In summary – increased marketing effectiveness
- More customers
- Brand loyalty
- Positive publicity
- Improved staff motivation
- More profit
This workshop is aimed at leaders and managers of small businesses who are interested in achieving these benefits by addressing the ‘triple bottom line’ of people, planet and profit. The concept might be totally new to the business or the company may have dipped their toes into aspects of CSR, perhaps without even realising it. Links with the local community and charities, reducing energy use or sourcing locally and ethically can all form part of a CSR strategy. By the end of the talk will know what kind of CSR strategy will work for their business and will have an action plan for taking their ideas forward to improve their bottom line.
Case studies showing how CSR can help small businesses will feature in the talk.
NOTE ON PARKING FOR THE VENUE: The nearest available parking is in the multi storey car park next door to the Foyer or on Kendal Green which is a 10 minute walk away.
Please indicate that you will be attending here.
No 17, Milnthorpe
Venue and details TBC