Upcoming meetings 2018

7712756a-ac8d-4f9b-a7e9-acfa6730fb3dFebruary Meeting
Thursday the 22nd February – 10am – 12pm
The Foyer, Kendal

LBN member Sarah Eden will be delivering the following talk:How to Develop a Marketing Strategy to Grow Your Business

About Sarah
Sarah Eden from Tangible Marketing will take you through the key steps to put your strategy and plan together. Sarah specialises in helping small business to transform through strategic thinking. She has over 25 years’ experience in marketing across many sectors.

Marketing Strategy 
The very word strategy tends to strike fear into people! There’s almost always something better to do than develop your marketing strategy and plan. It’s so much easier to dive straight into doing your marketing rather than thinking too much about it!

Some of the benefits to your business of having a marketing strategy and plan:

  • A clear advantage over your competition
  • Marketing messages that get better results
  • Defined target audiences to aim your marketing at
  • Use of right marketing methods
  • An action plan to get the results you want
  • In summary – increased marketing effectiveness
Come and hear Sarah talking about simple ways to put your strategy together.


This will be followed by LBN member, Karen Bentley Brown’s talk on corporate responsibility:
How a Corporate Social Responsibility Strategy can give Small Businesses a BoostOwners of small businesses in Cumbria can find it difficult to develop their brand and stand out from the crowd and sometimes even wonder why they do what they do.  A corporate social responsibility strategy will help. Corporate social responsibility, often abbreviated to “CSR,” is a corporate’s initiatives to assess and take responsibility for the company’s effects on environmental and social wellbeing. Any business, large or small, new or established, and in any sector, can benefit from developing a CSR strategy.
Benefits include:

  • More customers
  • Brand loyalty
  • Positive publicity
  • Improved staff motivation
  • More profit

This workshop is aimed at leaders and managers of small businesses who are interested in achieving these benefits by addressing the ‘triple bottom line’ of people, planet and profit. The concept might be totally new to the business or the company may have dipped their toes into aspects of CSR, perhaps without even realising it. Links with the local community and charities, reducing energy use or sourcing locally and ethically can all form part of a CSR strategy. By the end of the talk will know what kind of CSR strategy will work for their business and will have an action plan for taking their ideas forward to improve their bottom line.

Case studies showing how CSR can help small businesses will feature in the talk.

NOTE ON PARKING FOR THE VENUE: The nearest available parking is  in the multi storey car park next door to the Foyer or on Kendal Green which is a 10 minute walk away.

Please indicate that you will be attending here.

March Meeting
Thursday the 15th March – 7pm – 9pm
No 17, Milnthorpe
Details TBC
April Meeting
Thursday the 19th April – 10am – 12pm
Venue and details TBC
May Meeting
Venue and details TBC